Sweet Lady Jane + Trinket

Visual identities for Sweet Lady Jane and Trinket, boutiques in Burlington, VT

The visual identities for Sweet Lady Jane and Trinket, two retail boutiques owned by Rachel Strules, define the unique qualities of their clientele’s experience, blending classic vintage style with modern sensibility.

Logo, business and product cards, hangtags, website and exterior signage for each were designed to reflect the qualities of the store and labels they carried.

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