University Mall Holiday Video

Holiday retail video for University Mall

University Mall needed a timeless anchor for their holiday campaign—a story that portrayed the love of the holiday season while still address the needs of retail sales.

:30 second and :15 second spots highlight a family: the story follows a little girl, her mother, and her grandfather as each family member wraps his/her present in an intimate and personal way. The ad culminates with the loving act of presenting the gift to someone special, often just as exciting for the giver as the receiver.

The simple overarching message turns each touchpoint into a holiday greeting. This stands in contrast to the traditional hard sell and encourages viewers to take a moment and enjoy all the season has the offer.

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