Caroline’s Dream

Rebranding for Caroline’s Dream, a small skincare company, including packaging for all their products

The new visual identity needed to appeal to all genders. It also needed to convey body products while still paying homage to the cycling community, which uses several of Susan’s products consistently.

Susan makes local product deliveries on her bicycle, complete with a basket on the front. This quirky detail was essential to her business’s new visual identity.

With a bright color palette and consistent packaging that allows for multiple scents across numerous product lines, the solution helps Susan’s products stand out in stores and online.

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