Do North Coworking

Brand identity, print materials and environmental graphics for Do North Coworking, an entrepreneurial space managed by NVU-Lyndon

Initial strategy work led to the creation of their positioning statement and the tagline “The catalyst for innovation, collaboration, and education.”

The design solution builds on the analogy of exploration as a jumping off point for the visual identity. Topography and constellation patterns help reinforce the idea of navigation, as it pertains to start-ups and entrepreneurs.

In addition to the identity work, interior graphics and signage also elevate the visual brand. Color and icons help direct visitors to the entrance while a large constellation wall at the entrance serves as a primary identification. At the same time, small details like privacy windows for phone nooks extend the brand identity throughout the space.

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