Rebranding for a health care and hospital advocacy organization

Working with consultant Dennise Casey, our team conducted multiple interviews with senior staff to identify the most significant obstacles associated with the existing visual brand. These interviews also explored public perception and any misinformation about the organization. The research during the initial phases of the project helped guide the rebranding process.

The new visual identity uses a bright, vivid palette with a full and abbreviated lockup, reflecting the more casual acronym used in conversations. In addition, a new consistent look for icons focuses on the three most substantial issues facing both hospitals and patients: cost, access, and quality of care. These icons form a pattern of “discussion” that can be applied to various initiatives and whitepapers, depending on their focus.

Stationery, white paper templates, PowerPoint, and other materials provide VAHHS with consistent touchpoints between the organization’s multiple audiences.

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